Step 1: Joining the Call
You will get a call from this phone number: (833)250-8777. Answer the call and press the number "1" to connect. When you have joined, the TRANSFER AGENT will welcome you and introduce you to the prospect. They will tell you the prospect's first and last name, state, zip code, and date of birth.
From there, the TRANSFER AGENT will hang up, leaving just you and the prospect on the phone call together.
Step 2: 2-Minute Qualification Period
Introduction
CUSTOMER AGENT: “Hi, this is [CUSTOMER AGENT FULL NAME]”
TRANSFER AGENT: “I have [LEAD FULL NAME] with me on the call. [LEAD FIRST NAME] would like more info on [FINAL EXPENSE COVERAGE].”
CUSTOMER AGENT: “Thank you! I would be happy to help and can take it from here.
Hi [LEAD FIRST NAME]! I am [CUSTOMER AGENT FIRST NAME] and I’ll be able to help you find the right coverage that fits your needs and budget.
Are you looking for [TYPE OF COVERAGE] for yourself or a family member?”
***the response from the consumer will tell you if they are qualified to continue***
IF LEAD SAYS | YOUR RESPONSE |
NOT QUALIFIED |
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“I told the rep I do not want more coverage!” | Apologize for the inconvenience and end the call.
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“I am in the hospital now.” | Convey well wishes and a speedy recovery. |
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QUALIFIED WITH OBJECTIONS |
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“I don’t have any family. Why would I need insurance?”
| Not having a family does not mean there is no need for coverage.
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“I already have coverage.” | Check if they have all of the necessary coverage.
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“I don’t have time right now.” | Confirm their interest in obtaining a policy.
*NOTE* You must go past the 2-minute conversion mark when collecting a callback number.
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“I don’t think I’m qualified for coverage.”
“Other companies have declined me for coverage.” | Uncover the reason for the belief that they are not qualified.
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“I do not want to buy a policy today.”
“I am not ready to make a decision.” | The consumer sets the purchase date.
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“I’m driving right now.” | Ensure them that, if they are comfortable, you can go through a lot of the process.
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Step 3: Explain the Process
Before making a recommendation, it’s important to rebuild trust with the client by explaining how the process will work.
"Thank you so much for that information! As I mentioned, I’m a licensed broker so it is my job to pull up all of the options in [STATE] that may be a good fit for you based on the questions you answered.
Once we pull up some options for you, we will see which company offers you the best rate. At that point, we will submit an application to see what approved coverage we can get you.
We can’t commit to anything today, because before buying the insurance, you must get approved for it first."
Step 4: Make Recommendations
This is where you can make 2-3 recommendations based on the knowledge you have gained previously in the conversation.
Many agents will pull up the iLife browsing journey to help run instant quotes while on the phone.
Step 5: Explain the Next Steps
Be sure to set clear expectations and the next steps.
If the consumer is short on time:
"I understand you are short on time today, [LEAD FIRST NAME}. Is it okay to email you some information to go over at your convenience?
Then, once you’re ready to make a decision I can walk you through the application process right over the phone."