When considering launching a successful text marketing campaign it is important to find a provider who can offer the necessary features to run your campaign. These features will include group segmentation, sending/receiving messages, and analytics. To launch a successful campaign, you'll need to learn how to meet your subscriber's expectations in regards to valuable content and the volume of content being sent. Sending great text messages is one avenue for growing your insurance business. A fantastic way to share your unique iLife link is to use it as a call-to-action in your text campaign.
Follow these guidelines for text marketing best practices:
Be consistent with the number of text messages you send. Be mindful of how often you are sending text messages. By not sending enough messages, prospects may forget why they signed up for texts and when they do receive a message it may feel random or unwelcome. By sending too many text messages, prospects may feel like they are getting spammed. There is a delicate balance here that you must test to figure out. Successful text messaging campaigns maintain a regular and consistent schedule similar to a good social media strategy.
Consider adding an element of exclusivity. When prospects subscribe to receive your messages, they are giving you access to the most direct and personal way to reach them. You must create valuable content to provide them with in return to have a successful campaign. Use photos and videos along with your iLife link to engage your audience.
Make sure you are responsive. Reaching out to prospects through text is an instant way to communicate with someone and you need to be committed to responding quickly and consistently.
Incorporate personalization into your strategy. Text marketing is unique because you can reach a large number of people easily and can also provide a one-on-one feel to the conversation. You'll be able to send specialized texts to certain groups of people based off of their interests. Perhaps one group of prospects are specifically interested in term life insurance and they will receive content tailored to their needs. Then you can send tailored content to a group of prospects only interested in permanent life insurance.
You need to obtain consent from your subscribers. It's very important to obtain express written consent from your prospects before sending out text promotions. An easy way to obtain consent is by using SMS keywords, which is a word or phrase your customers can text to your number to subscribe to future text messages.
Add in necessary disclaimers. You must include the following information to comply with industry regulations:
How often you plan to text subscribers.
Msg & Data rates may apply.
A link to your terms and conditions as well as your privacy policy.
Information about how to unsubscribe.
Consult with a legal professional if you’re unsure about the requirements.
Provide subscribers with a clear way to unsubscribe. It's imperative to let your subscribers know that they can opt-out of receiving your text messages whenever they want. You can establish trust and credibility for your business by informing people of this when promoting your text campaign. It can be as simple as adding “Text STOP to unsubscribe” at the end of your advertisement.
Get your timing right. Keep your text messages within reasonable business hours to avoid irritating anyone. Be mindful of sending messages too early in the morning, too late in the evening, or during rush hour traffic. Be strategic with your timing and send messages when your prospect may be able to take action.