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Social Media FAQ
Social Media FAQ

Answers to the Frequently Asked Questions around social media usage.

Mika avatar
Written by Mika
Updated over a week ago

How do I Create Social Media Accounts?

Follow these helpful tips for sharing your iLife link on your LinkedIn page:

  1. Publish articles with your link as the call to action.

  2. Share insightful blogs and include your link.

  3. Use the polls feature and put your link in the first comment.

  4. Send personalized InMail with your link included.

  5. Engage with your ideal customers’ content.

Follow these helpful tips for sharing your iLife link on your Facebook page:

  1. Include your link in your Page’s about section.

  2. Facebook Live with link in first comment and description.

  3. Share insightful blogs and include your link.

  4. Join key Facebook Groups and share your link when allowed.

Follow these helpful tips for sharing your iLife link on your Instagram page:

  1. Add your link to your bio.

  2. Use a call to action on posts directing to your link in bio.

  3. Use swipe-up feature inviting your audience to get a free quote.

  4. Post quizzes and polls in your stories

What Types of Content Should I Post to Convert my Audience Into Leads?

  1. Educate your audience on the product you are selling so they can make an informed decision for themselves. Life insurance policies can be very complex products for the consumer to understand. Try to make the learning experience as simple as possible for your audience. Avoid using jargon or acronyms only an industry professional would understand.
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  2. Make your content human-centric and connect with people’s emotions. Have empathy in your message and use emotional triggers to tap into the feelings that motivate buyers. Avoid making the message all about yourself.
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  3. Understand why your audience buys and address common pain points that your product can remedy. Try to view your prospective customers’ pain points holistically, and present your product as a solution to not just one problematic pain point, but as a solution to a variety of problems.
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  4. Create opportunities for engagement. It’s very important to post regularly and frequently. Schedule a consistent stream of content and communication that your audience can engage with. Try to start conversations on social media and invite your audience to participate in polls, contests, and quizzes. Another powerful marketing tool to create great engagement is to utilize video storytelling. Strive to create unique content that isn’t stale or copied.
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  5. Include a call to action directing your audience to click to your link. Do not expect your audience to know where to go next.

How Can I Create a Facebook Business Page?

A great way for financial professionals to increase brand awareness and generate sales on Facebook is to create a Facebook Business Page. This is a free opportunity to promote themselves online and to drive traffic to their iLife link.
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Follow these simple steps to create your own Facebook Business Page:
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1. Register for a Facebook Business Page. You must log in to your personal facebook account in order to create a Facebook business page. In the right-hand side of the blue toolbar, find and click the "Create" button. Then select the "Page" option to create your business page. Next, select "Business or Brand" as your page category.
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2. Enter Your Business Information. The name of your business page should be the same as your actual business name. Next, select a business category that best represents what your business offers.
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3. Upload your profile picture and cover photo. It is common for a business owner to use a logo as their profile picture and a cover photo (background image) that is visually appealing and representative of the business.
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4. Invite friends to like your page. A great way to provide a good initial base of likes and to gain exposure is to invite your current Facebook friends from your personal account to go like your new Facebook business page. Facebook will prompt you to invite friends or you can navigate to the "..." button and select "Invite Friends" from the drop down.
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5. Include additional business details. Navigate to the left-hand menu, select the "About" section. Input your information that tells your audience about your business. Include all relevant information to inform people of ways to contact you and to direct traffic to your iLife link.
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6. Add a button to your page. A button will appear in the top right-hand of your business page below your cover photo. This acts as your Facebook page's call-to-action (CTA) and is a fantastic way to drive traffic to your iLife link.
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7. Market your Facebook business page by being active on Facebook. It is imperative to post regularly and frequently in order to market your page and grow an audience. Schedule a consistent stream of content and communication that your audience can engage with.


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